December 2017: Digital storyline
For VSE and Innogy, regional electricity distribution company and its subsidiary in partnership with E.ON, we defined key dimensions of change and contribution of digital to the core business. We confirmed business priorities (pain / gain factors) and expectation from the digital; analysed the current digital activities. By facilitating creative workshops, we helped to generate, validate and shortlist new digital ideas. As a result, we defined the Digital Storyline with new digital capabilities; integrated and validated the digital storyline back to VSE’s core business including analysis of potential benefits.