Intellectual capital is a sum of all intangible assets of the company. Despite managerial awareness, it is not being systematically measured and managed. This limits the options managers have to proactively increase the company’s value through improving the company’s intellectual capital.

Intellectual Capital Metrics is helpful when company and its managers want and need to:

• precisely measure the effects and impact of corporate HR, marketing, and R&D investments
• track effects of intangible assets on overall corporate performance in time
• manage the company’s competitive position more easily and accurately

When designed and used appropriately, the benefits of Aspiro’s IC Metrics system are:

• Increasing stock performance and maximizing shareholder value through smart targeted improvements within the company
• Softening the impact of negative externalities threatening corporate performance

• planning the IC Metrics system in an organization, setting internal and external IC goals in line with corporate strategy
• piloting an IC model across the organization based on the data gathered in the planning phase
• measuring the values of IC indicators and its overall levels throughout the company
• evaluating dependencies and developing an action plan for IC buildup
• changes in IC model and its partial indicators are being monitored on a regular basis as each step for IC buildup takes place and brings the change
• gradually perfecting the IC model based on management’s feedback to continuously raise the level of company’s intangible assets and its value